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How to write a small-business website brief

A brief is not a design specification. It clarifies what the business does, who it serves and which next step the visitor should take.

The business in one sentence

Write the business type, location and primary service in one natural sentence.

  • Where do you work?
  • What is the primary service?
  • Why do customers choose you?

Prioritise the services

Start with the three or four services customers request most often.

  • Primary service
  • Supporting service
  • Specialist capability

Choose one primary action

Pick booking, quote or call based on the real working model.

  • Primary CTA
  • Required form details
  • Response expectation