What is a direct inquiry?
A submitted form or booking is a direct inquiry: the content and contact details land in the dashboard.
- Form submission
- Booking request
- Contact details recorded
What is an intent signal?
A phone or WhatsApp click is an intent signal: who the visitor is and what they wrote is not recorded on the site.
- Click time
- Source page
- No identity details
How to read it in the dashboard
The two kinds are listed separately and counted separately in analytics, so the real inquiry count is not inflated.
- Separate lists
- Separate counters
- Better decisions

