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What is a WhatsApp or phone click?

The site knows a visitor tapped the WhatsApp button; it cannot know whether they actually wrote. That is why a click is an intent signal.

What is a direct inquiry?

A submitted form or booking is a direct inquiry: the content and contact details land in the dashboard.

  • Form submission
  • Booking request
  • Contact details recorded

What is an intent signal?

A phone or WhatsApp click is an intent signal: who the visitor is and what they wrote is not recorded on the site.

  • Click time
  • Source page
  • No identity details

How to read it in the dashboard

The two kinds are listed separately and counted separately in analytics, so the real inquiry count is not inflated.

  • Separate lists
  • Separate counters
  • Better decisions